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        冠牛品牌

        20年櫛風沐雨,冠牛深刻感悟到:專業是最重要的。做自己最擅長的事,是冠牛人的風格。精于技巧,這不是關鍵所在,最關鍵的是冠牛人所領略并加以實踐的專業精神。令人感慨的是,總是被模仿……
        為了在以實木門為主導的整體家居行業中出類拔萃,登峰造極,冠牛博采眾家之長,精心打造卓越品質。這是一個夢想的歷程。每一款精品木門及柜體家居產品,除了具有無瑕疵的美好外觀,還包涵著一種光華內斂、渾然天成的原生氣質,這與冠牛人的精神追求相吻合;“止于至善,治木之道”的價值觀念不斷激勵和鞭策著我們,在實木門家居領域,我們抱定必居領先的決心,盡管從未被超越……
        但是,我們依舊謹小慎微,依舊兢兢業業。因為,一個微不足道的細節,既能成就我們的極限品質,也能毀壞我們的堅固城墻。所以,不論行業市場如何地風云變幻,我們將一如既往地堅持自己的品質信念和專業精神,“善治佳木,從容掌門”,并以此作為記載冠牛品牌里程的豐碑!

        品牌理念:善治佳木 從容掌門


        【文化解讀】“善治”即擅長于治理、制造,“佳木”特指優秀的天然木材,“善治佳木”是冠牛人的掌控品牌的關鍵所在,體現著止于至善的治木精神,與企業核心理念一脈相承;“從容,體現的是一種實力、自信、成功和寵辱不驚的姿態,我們相信,唯有善治,才能從容,進而在門業家居定制市場風云變幻的形勢下,審時度勢,統籌先機,以從容不迫的品牌心態,塑造行業掌門人的氣質和形象,把握市場機遇,以財富和價值與社會共贏。

        品牌內涵


        品牌之內涵為以技術、文化和服務提高產品的附加值。技術旨在提升產品之質量,文化是為改善產品之氣質,服務是二者的載體。質量乃品牌之根本,文化是品牌之靈魂。冠牛思想的高度決定了冠牛品牌的高度。

        品牌主張


        冠牛是一個人,也是一群人,由于對木制品的偏好,對大自然的崇拜,一絲不茍地做自己喜歡做的事情,在勞動中尋找人生的快樂。當大自然的風景被我們做成了產品,如果我們的產品不能成為人們生活中的一道風景,那么我們就是在犯罪。當顧客給予我們為其服務的機會,我們卻沒能讓顧客滿意,那么我們個人的價值就不復存在。
        因此,我們每個人都應該謹記:用一生的精力把木門整體家居產品做精、做深、做透,真正實現為中國千萬家庭打造綠色五星級居住空間。


        宗旨與使命


        對治木之道的止于至善追求,將冠牛建設成為世界知名的實木門制造企業。公司將始終不渝地致力于具有中國傳統文化和工藝內涵的以實木門產品的研發、生產和銷售。在為消費者提供高品質產品的同時,爭取為更多的人提供就業機會,提高生活品質,豐富生活內容,為所有投資者創造更大的商業價值。

        品牌定位

        以實木為本質,在技術上將現代制造技術與傳統手工藝技術相結合,在文化上將現代流行時尚與中國傳統文化工藝結合,在個性上將產品的藝術性、工藝性、觀賞性、收藏性與實用性相結合。
        競爭原則:信譽 = 品牌生命的底線           
        品牌定位:實木門 + 整體家居 = 品牌冠牛
        主體文化:和而不同 止于至善              
        服務標準:超越客戶所

        品牌標志及釋義

        冠牛創建于1988年,創始人用自己的生肖屬性“?!弊鳛楣镜拿Q和商標?!芭!钡木呦髨D形象征著拓荒牛的精神形象。“energetic bull”是英文“充滿活力的?!钡囊馑?。冠牛標志作為企業信傳播的強勢符號,它集冠牛企業形象、特征、信譽、文化與一體,啟發信息受眾的聯想和想象,有著超越具體形象更廣的藝術空間。冠牛標志以形象的視覺特性進行信息傳達為目的,無論從具象與抽象、簡潔與精繁、整體與局部、理性與情感等方面無不體現出冠牛標志設計創意構思及視覺表現的高度。表現了冠牛公司的“自強,開拓,務實,誠信”的企業精神,象征著“積極向上和勇往直前”。


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