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        做智慧“牛商”,冠牛商學院新商培訓營圓滿落幕

        冠牛木門2020/11/24閱讀 0


        冠牛商學院新商10月期培訓營圓滿落幕。來自全國各地的新冠牛家人齊聚在江蘇宿遷新生產基地,共同經歷了一次難忘的系統性學習培訓。他們自安徽、廣西、福建、浙江、山東、河北等省份地區,最遠的甚至來自西藏拉薩。其中有店長、設計師、導購等,50余人組成的“新生班”在商學院開啟了冠牛職業生涯“第一課”。



        本期商學院合影



        冠牛商學院新生開學“第一課”


        是什么樣的動力讓五湖四海的冠牛人集結在一起?答案很簡單,因為他們有著共同的信念,這份信念是對實木高端定制市場前景的看好,對冠牛品牌和價值觀的認同,還有對即將開啟人生新一輪事業的憧憬。這份信念使他們對實木產品、對終端運營知識充滿強烈渴望。



        為此,本屆冠牛商學院專門設置了一套“品牌、產品、市場、設計”于一體的系統性培訓課程。同時配置了品牌、研發、設計等方面的明星講師現場授課、實地教學。此外,本屆商學院還通過舉辦一系列豐富多彩的活動讓學員之間彼此鼓勵、互相促進、共同成長。








        在全新落成的江蘇冠牛實木智能制造基地,集現代化、智能化于一體的園區環境,讓新家人仿佛真實置身大學商學院學習。冠牛商學院正是希望建立這種水準一流、內容專業、環境優質、凝聚力強、理論與實踐并重的學習氣氛,幫助冠牛新商迅速成長,迅速具備終端實戰技能。這次新商培訓是一場含金量十足的“速成班”,更是一堂足夠受益長久的“精品課”。




        豐富的課程設置讓經銷商一次“學到手
        這套“精品課”主要分為三大版塊內容,分別是品牌類內容——新商系統地學習到冠牛專注實木22年的品牌優勢、“善治佳木,良芯筑家”的品牌理念,“打造五星級綠色人居空間”的品牌愿景,還有關于實木工藝、實木文化的基礎知識;產品類內容——新商對冠牛實木產品體系(實木經典、實木簡約、實木極簡新品)有了清晰的認識,全面掌握配套木門、整裝產品、五金產品的賣點和銷售話術;技能類內容——對ERP下單技能、酷家樂設計軟件操作、CAD產品設計進行了手把手的講解和培訓。這是一套干貨滿滿、導向清晰的精品課程,無論是店長、導購還是設計師,都能各取所需,同時對冠牛的品牌理念、產品體系得到由下至上全方位、深刻地了解。



        除了課堂內理論課程的學習,學員們還在講師的帶領下,一同參觀了冠牛實木智能制造基地,近距離了解實木的加工工藝,以及一樘木門、一套衣柜的生產制造過程。理論聯系實踐,真正做到一次學全,一次學精,一次學通!







        新商學員們在收獲中圓滿“畢業”

        6天短暫而充實的新商培訓圓滿落幕,學員們紛紛表達了這次學習的感受。有些學員更加篤信自己的選擇,也幫助到他們學會如何將這些價值傳遞給客戶;同時他們更加堅信實木高端整體家居的發展前景,更加認可冠牛22年實木領導者的優勢地位。在冠牛品牌理念和價值觀的指引下,新商們有了更加明晰的事業方向和從業使命。


        在課程結束后,冠牛木門·整體家居公司副總裁龐曉良為學員們頒發了結業證書并合影留念。本著“我學習,我快樂”的初衷,相信這一屆冠牛新商在未來的終端市場上必能有一番廣闊天地!


        冠牛商學院致力培養全能型智慧“牛商”
        冠牛認為,未來的經銷商所具備的技能一定是全面的,僅僅會賣貨是遠遠不夠的。尤其作為實木高端定制的經銷商,要具備敏銳的市場洞察力,學會洞悉不同類型客戶的需求,學會掌握競爭激烈的市場環境中冠牛品牌的差異化優勢,學會運用冠牛系列產品獨有的核心競爭力。這就對經銷商的素養產生很高要求,上到店長,下到設計師、導購,都要養成良好的學習精神,唯有具備寬廣的視野,擁有商業智慧的頭腦,才有機會成為實木定制行業的頂級“牛商”。



        基于這種對經銷商綜合能力的提升要求,冠牛商學院也應運而生。以培育智慧牛商為使命,致力打造實木定制里的“黃埔軍?!?,通過集中、科學、統一的學習培訓提高終端實戰能力,把企業培訓作為日后提供優質產品服務的驅動力,滿足客戶對高品質產品、高品質生活空間和高品質消費體驗的需求與向往。冠牛商學院也旨提升經銷商在實木領域的核心競爭力,讓冠?!芭I獭碧依顫M天下!


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